This acquisition supports our business plan and end-to end unique outdoor advertising proposition, focusing on both the printed and digital Out-of-Home sector, including our outdoor experiential and sustainability offering.

At the heart of this acquisition is the increased capacity, synergies and efficiencies that will benefit all of our combined clients, particularly after our recent 5-Year win with Global Outdoor.

This is a transformational growth opportunity for Odessa, with further investment planned, supporting their wider objectives by being part of larger group with access to our supply chain, technology, and people.

We are delighted with the acquisition. Delta was the most exciting choice with their excellent reputation and strength in Retail, FMCG, Film, Entertainment and Media, which is very complementary to our Outdoor client base.

Their wider service proposition for the outdoor advertising sector was also very compelling end-to end service proposition to our existing clients.

This deal will enable Odessa to drive further efficiencies and benefit from Delta’s scale, including access to their unique infrastructure, technology and people to support our growth and provide surety to our fantastic clients.